TAMRMS#: B06
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Total Advertising Budget
Notice given by: Mayor Heron
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BUDGET POSTPONED MOTION:
recommendation
That the total advertising budget for the corporation is reduced by 10%. Not sure what that number is but according to BIR-010-2020 the budget in 2019 was $1,202,700
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POSTPONED MOTION ADMINISTRATIVE BACKGROUNDER
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Administration’s Understanding of Intent Motion:
Administration understands that the motion is to reduce the overall corporation advertising budget by 10 percent or a total of $120,200.
Operational or Organizational Impacts if Motion is Approved:
When determining specifically what types of advertisements will be impacted by this motion, to ensure a thoughtful long-term approach, administration must consider various factors to ensure there are no unintended consequences by making across the board reductions. Some of the items that must be considered are:
1. Changing or reducing advertising dollars associated with marketing of revenue generating projects and programs could reduce those programs ability to meet revenue targets.
2. The current estimate of $120,200 is 10 percent of everything in code 6160 Advertising and Promotion. In some departments this amount also includes business development, sponsor contract activation, donations from the community, etc, all of which are more promotional in nature. Therefore, additional investigation would be required to determine the exact amount allocated specifically to advertising.
3. Adequate budget needs to remain in departments required to follow legislative requirements unless a bylaw is passed to allow this.
4. Given past feedback on the use of the print version of the Gazette, administration does not recommend completely cancelling Citylights as some people still rely on print as their primary source of information however consideration could be given to scaling back the weekly Citylights advertising in the Gazette. Please see BIR 42-2020 for a brea...
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