TAMRMS#: B06
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Canada Day
Notice given by: Mayor Heron
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BUDGET POSTPONED MOTION:
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That the Recreation & Parks operating budget for Canada Day Event in 2021 be temporarily reduced by $50,000.
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Administration’s Understanding of the Intent of the Motion:
The proposed Recreation & Parks Canada Day budget would be reduced by $50,000 for 2021 to provide for the operation of a modified Canada Day event in alignment with Provincial guidelines/restrictions.
Operational or Organizational Impacts if Motion is Approved:
If passed, this motion would result in a modified offering of Canada Day celebrations for 2021. Staff resources dedicated to the offering of this event, will be in alignment with event scope and offerings.
Financial Implications of Motion:
The proposed Recreation & Parks operating budget for the Canada Day event would be reduced by $50,000 for 2021.
Stakeholder Consultations:
No stakeholder/public engagement has been undertaken for this service delivery modification.
Background:
The City of St. Albert Canada Day event is held on July 1 annually. The daytime event is hosted at Rotary Park, which typically receives approximately 10,000 people throughout the day. The Canada Day evening concert successfully hosts approximately 1,500 people at St. Albert Place and thousands who attend the fireworks display at Mission Park.
The total expenses budgeted for Canada Day is $110,000, however, there are typically $70,000 in sponsorships and grants that are put towards offsetting these expenses annually. These sponsorship revenue sources are not guaranteed, and therefore are not budgeted.
In 2020, a modified virtual Canada Day was hosted due to the COVID-19 pandemic. The event was offered in collaboration between St. Albert and other regional partners and included greetings from the Mayors, concert series, online activity booklet and a regional Canada Day Facebook event. The online event reached 48,833 individuals.
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